PHUKET: The Pavilions Phuket has won five awards at the prestigious 2019 Haute Grandeur Awards, leading the country in all nominated segments: Best Hideaway Resort in Thailand, Best Pool Villa Resort in Thailand, Best Villa Resort in Thailand, Best Boutique Spa in Thailand, Best Luxury Spa in Thailand.
“These wins are a testament to the resort’s desire in delivering experiences beyond expectations for guests. Being crowned Thailand’s Best Hideaway Resort resonates with the Phuket resorts’ honeymooners along with Best Pool Villa and Best Luxury Spa for special romantic and relaxing moments,” noted a release this week announcing the awards haul.
Conor O’Leary, General Manager at The Pavilions Phuket said, “We are thrilled to be recognised over five different categories, especially Thailand’s Best Pool Villa. Our Ocean View Pool Villa offers amazing views of the Layan area and the Andaman Sea overlooking its infinity pool, the villa also comes with unlimited massages* each day making it the ideal choice for couples looking for an indulgent getaway.”
Marinique de Wet, Haute Grandeur Founder and President, noted, “Haute Grandeur Global Awards raise standards of excellence in hospitality globally, inspiring establishments to outperform past achievements.”
The Haute Grandeur Global Awards is the world’s leading, most respected luxury hospitality Awards initiative, honouring establishments that continuously excel through remarkable hospitality experiences. The Awards recognise exceptional contributions by hotels, lodges, resorts, retreats, spas and restaurants worldwide.
With the corporate office headquartered in Hong Kong, The Pavilions Hotels & Resorts is one of the fastest growing boutique hotel groups in the region, with over six acquisitions within a 12-month span and a new headquarter office location since October 2016.
With their boutique size and careful design philosophy, The Pavilions offer secluded spaces with mindful service, even in the busiest of cities. The hotels are distinctly individual and unique, yet all are underpinned by the core values of building meaningful connections in unrivalled locations and a mindful respect for privacy. From a vantage view of Phuket’s famous beaches or a stone’s through away from Piazza del Popolo, The Pavilions properties are located in some of the most desirable spots in the world. Every Pavilions Hotel is a sophisticated, private haven in which to relax or play, highlighting the arts, culture, romance or adventure, explained the release.
The Pavilions Hotels & Resorts portfolio currently comprises: The Pavilions Phuket, The Pavilions Bali, The Pavilions Himalayas The Farm, The Pavilions Himalayas Lakeview and The Pavilions Mongolia in Asia, as well as The First Roma Arte, The First Roma Dolce, The Toren Amsterdam and The Pavilions Madrid in Europe.
PHUKET: Kata Rocks has announced the appointment of Gordon Aeria as its new General Manager.
Mr Aeria brings with him over 30 years of diverse international hotelier experience and 15 years of General Manager experience in seven different countries in Asia Pacific, said a release announcing Mr Aeria ‘s appointment.
“A Singaporean with deep roots in Thailand, Gordon is a global citizen who has worked and lived in leading destinations around the world. For the past three decades Gordon was single-minded in his pursuit of luxury hospitality with an impressive track record within the Accor hotel group, Shangri-La Hotels and more recently Dusit Thani in addition to many award-winning independent hotels,” the release noted.
Mr Aeria is passionate about enhancing guest experiences and nurturing his talented team. He will further drive the resort’s critical business requirements, with a focus on operational efficiency and revenue management, while delivering unique guest experiences, the announcement added.
“With his outstanding track record both with international management companies and independent resorts, I strongly believe that Gordon will be able to bring Kata Rocks Resort and Residences to new heights of success,” said Richard Pope, CEO of Infinite Luxury and Kata Rocks.
PHUKET: Outrigger Laguna Phuket Beach Resort, a TCEB-certified MICE venue in Laguna Phuket, will open its new Similan Ballroom meetings and events centre in January.
The flexible options that the new facility provides are set to transform the award-winning beachfront resort into “the complete meeting venue”, said General Manager Tony Pedroni.
The Similan Ballroom will offer 640 square metres of flexible meeting and exhibition space including a pillar-less ballroom with six-metre high ceilings with movable partition walls. The new venue features audio-visual technical excellence with complimentary high-speed WiFi throughout, said a release announcing the new venue.
The main ballroom – at 448sqm – can be easily separated into three multi-purpose function spaces to create six dedicated meetings rooms.
The new complex has been designed to target the meeting sector across Asia-Pacific, local business gatherings in Phuket, and major weddings.
The new set-up features a large pre-function area, a VIP lounge, space for 350 guests theatre-style, and includes the resort’s existing three meeting rooms totalling 320sqm.
The new standalone convention centre has a dedicated private entrance to the left of the resort lobby to ensure ease of access, group privacy and event flexibility.
“The magnificent new Similan event space compliments the ever-expanding range of services and visitor experiences offered in Laguna Phuket and the immediate neighbourhood,” said Mr Pedroni.
“The whole area is now defined by superlative shopping, entertainment, dining and active lifestyle options for sport, ecotourism and responsible event hosting.”
On environmental innovation for the meetings sector, the 255-key Outrigger Laguna Phuket Beach Resort is very proactive in the campaign against single-use plastics, noted the release.
“The resort’s green commitment addresses the key issues of plastic bags, food containers, straws, capped water bottles and utensils. Responsible ‘green’ events will be central to Outrigger’s MICE offering,” it added.
Depending on objectives of the meeting, guests may also have the option of participating in corporate social responsibility initiatives. Outrigger has a long-term community relationship programme with Baan Khok Wat Mai primary school nearby, the release explained.
PHUKET: Phuket picked up 11 awards at the Thailand Tourism Awards held in Bangkok on Friday (Sept 27), including two for accommodation location, and a Kinnari Gold Award for Flying Hanuman, Phuket as one of the country’s leading attractions and two more Kinnari Gold Awards in the Spa category.
Three other Phuket tourist attractions also won Kinnari Awards, while the island also picked up two Kinnari Gold Awards in the Spa category, along with two other Phuket spas being bestowed prestigious Kinnari Awards.
This year’s edition of the awards, held at the Samyan Mitrtown shopping complex in Bangkok, saw 94 awards, six Hall of Fame and 88 Kinnari Awards, up for grabs.
The awards are held to recognise the Thai travel industry’s best and brightest for their excellence in delivering remarkable service and experience to local and international tourists.
Minister of Tourism and Sports Phiphat Ratchakitprakarn presided over the event, along with TAT Governor Yuthasak Supasorn, who explained that the TAT initiated the biannual awards in 1996, and specifically organised the awards ceremony on World Tourism Day as a symbolic gesture of recognition that builds awareness for responsible and sustainable tourism.
This year marks two decades of the Thailand Tourism Awards. Before the evening awards presentation ceremony, the TAT staged a seminar on the two decades of the Thailand Tourism Awards and a special “speed dating” business appointment for operators of award-winning tourism products and services and travel companies.
In the Accommodation – Location Hotel category, the Ramada Phuket Deevana along with the Deevana Plaza Krabi Aonang and Deevana Plaza Phuket Patong were each bestowed the Kinnari Award.
The ShellSea, Krabi, won a Kinnari Gold Award for Luxury Hotel.
In the Resort category, the Dusit Thani Krabi Beach Resort won a Kinnari Gold Award, while the Rayavadee, Krabi, won a Kinnari Award.
Flying Hanuman, Phuket won a Kinnari Gold Award in the Outdoor Adventure Activity division of the Attraction category, while Banana Beach Koh Hey, Phuket; Amazing Andaman Underwater with Sea Bees Diving, Phuket, and Hanuman World, Phuket, all picked up Kinnari Awards.
In the Health and Wellness category, which offered 23 awards, Banyan Tree Spa Phuket and Oasis Spa (Turquoise Cove Spa), Phuket both won Kinnari Gold Awards in the Spa division, while Cool Spa, Phuket and Wareerak Hot Spring Retreat, Krabi, both won Kinnari Awards.
Phuket Museum and Krabi Koh Klang Thai Culture (Anda Krabi Sea Tour Company Limited), Krabi both won Kinnari Awards in the Learning and Doing division of the Attraction category.
Old Phuket Town Tourism Community won a Kinnari Award while Laem Sak Tourism Community, Krabi, picked up a Kinnari Gold Award in the Local and Community division, while Tham Le Stegodon, Satun, won a Kinnari Award in the Nature and Park division.
As part of this year’s awards event, the TAT also inaugurated the “Kinnari Showcase 2019” consumer fair to enhance market exposure for award-winning tourism products and services among local tourists. Held at Samyan Mitrtown from 10am to midday on Sept 28-29, the event served as a marketing platform for operators of 60 award-winning hotels, resorts, homestays; attractions – natural, community and adventure; and spas and wellness retreats to promote their products and services.
The two-day showcase also featured workshops from the five regions: North – Mulberry paper class by Jinnaluck Miracle of Saa, Chiang Rai; East – incense making workshop by Abhaibhubejhr Training Centre Day Spa, Prachin Buri; Northeast – pot planting and painting workshop by Khaoyai Farm Village, Nakhon Ratchasima; Central Region – water hyacinth bag weaving workshop by Ban Laem Sub-district Community Tourism Group (Mae Suan Land), Suphan Buri; and the South – traditional dessert making and batik painting workshops by the Laemsak Tourism Community, Krabi.
Submissions for the 12th Thailand Tourism Awards were open from Feb 1 to April 30, and the TAT simplified the awards into three main categories comprising 12 sub-segments.
The accommodation category now comprises four sub-segments: Luxury Hotel, Location Hotel, Resort and Design Hotel.
The health and wellness tourism sector now comprises two sub-segments: Spa and Wellness retreat.
The attraction category now comprises six sub-segments: Outdoor Adventure Activity, Learning and Doing, Nature and Park, Fun and Entertainment, Historical and Culture, and Local and Community.
FULL LIST OF AWARDS
ACCOMMODATION – 26 Awards
Hall of Fame: RatiLanna Riverside Spa Resort, Chiang Mai
Kinnari Gold Award: Pullman Bangkok King Power, Bangkok
Kinnari Award (6 winners): Phanomrungpuri Hotel, Buri Ram; Sivatel Bangkok, Bangkok; The Sukosol, Bangkok; Deevana Plaza Krabi Aonang; Krabi; Deevana Plaza Phuket Patong, Phuket, and Ramada Phuket Deevana, Phuket.
Kinnari Gold Award (4 winners): RatiLanna Riverside Spa Resort, Chiang Mai; Anantara Riverside Bangkok Resort, Bangkok; The ShellSea, Krabi, and Royal Muang Samui Villas, Surat Thani.
Kinnari Award: InterContinental Hua Hin Resort, Prachuap Khiri Khan
Kinnari Gold Award (6 winners): Centara Grand Beach Resort & Villas Hua Hin, Prachuap Khiri Khan; Ace of Hua Hin Resort Cha-am, Phetchaburi; Siam Bayshore Resort Pattaya, Chon Buri; Dusit Thani Krabi Beach Resort, Krabi; Muang Samui Spa Resort, Surat Thani, and Santhiya Koh Phangan Resort and Spa, Surat Thani.
Kinnari Award (6 winners): Nan Boutique Hotel and Resort, Nan; Panviman Chiangmai Spa Resort, Chiang Mai; Baan Talay Dao, Prachuap Khiri Khan; Movenpick Asara Resort & Spa Hua Hin, Prachuap Khiri Khan; Ravindra Beach Resort & Spa, Chon Buri, and Rayavadee, Krabi.
Kinnari Award: The Riverie By Katathani Collection, Chiang Rai
ATTRACTION – 45 Awards
Hall of Fame: Nan Municipality, Nan
Outdoor Adventure Activity
Kinnari Gold Award: Flying Hanuman, Phuket
Kinnari Award (4 winners): Maesa Elephant Camp, Chiang Mai; Banana Beach Koh Hey, Phuket; Amazing Andaman Underwater with Sea Bees Diving, Phuket, and Hanuman World, Phuket.
Learning and Doing
Kinnari Gold Award (7 winners): Dhanabadee Ceramic Museum, Lampang; Jinnaluck Miracle of Saa, Chiang Rai, Royal Park Rajapruek, Chiang Mai, Chiang Mai Night Safari, Chiang Mai; Khon Kaen Zoo, Khon Kaen; PB Valley Khaoyai Winery, Nakhon Ratchasima, and Roi Et Science and Cultural Centre for Education, Roi Et.
Kinnari Award (13 winners): Singha Park Chiang Rai, Chiang Rai; Umbrella Making Experience, Chiang Mai; Chiangmai Celadon, Chiang Mai; Cocoa Valley, Nan; Elephant POOPOOPAPER Park, Chiang Mai; Phu Wiang Fossil Research Center and Dinosaur Museum, Khon Kaen; Khao Yai Farm Village, Nakhon Ratchasima; Baanrimklong Homestay Community Enterprise, Samut Songkhram; The Golden Jubilee Museum of Agriculture, Pathum Thani; PTT Green in the City, Bangkok; Krabi Koh Klang Thai Culture (Anda Krabi Sea Tour Company Limited), Krabi; Tong Tom Yai Homestay, Chumphon, and Museum Phuket, Phuket.
Fun and Entertainment
Kinnari Gold Award: Tiffany’s Show Pattaya, Chon Buri
Kinnari Award (4 winners): Ripley’s World Pattaya, Chon Buri; Alcazar, Chon Buri; Cartoon Network Amazone, Chon Buri, and KAAN Show Pattaya, Chon Buri.
Nature and Park
Kinnari Gold Award: Chae Son National Park, Lampang
Kinnari Award: Tham Le Stegodon, Satun
Historical and Culture
Kinnari Gold Award (2 winners): Nan Municipality, Nan, and Phetchabun Intrachai Archaeology Hall, Phetchabun.
Local and Community
Kinnari Gold Award (2 winners): Phra Bat Huai Tom Tourism-based Community, Lamphun, and Laem Sak Tourism Community, Krabi.
Kinnari Award (8 winners): Lotus House by Nutty’s Adventures Co., Ltd., Phayao; Tourism Promotion Club by Ban Rai Kong Ginger Village, Chiang Mai; Wang Krod Old District, Phichit; Thai Retro Market, Ban Rajan, Singburi; Ban Laem Sub-district Community Tourism Group (Mae Suan Land), Suphan Buri; Ban Laem Mangrove Forest Conservation Community Enterprise (Na Tab), Nakhon Si Thammarat; Old Phuket Town Tourism Community, Phuket, and Muang Klong Community Tourism Community Enterprise, Ranong.
HEALTH AND WELLNESS – 23 Awards
Hall of Fame (4 winners): The Oasis Spa Lanna, Chiang Mai; Bangkok Oasis Spa, Bangkok; Banyan Tree Spa, Bangkok, and Abhaibhubejhr Training Centre Day Spa, Prachin Buri.
Kinnari Gold Award (13 winners): The Oasis Spa Lanna, Chiang Mai; Fah Lanna Spa, Chiang Mai; Rarinjinda Wellness Spa, Chiang Mai; Zira Spa, Chiang Mai; Bangkok Oasis Spa, Bangkok, Banyan Tree Spa, Bangkok, Rarinjinda Wellness Spa Ratchadamri, Bangkok; Rarinjinda Wellness Spa Ploenchit, Bangkok; The Oasis Spa Pattaya, Chon Buri; Abhaibhubejhr Training Centre Day Spa, Prachin Buri; Banyan Tree Spa Phuket, Phuket; Oasis Spa (Turquoise Cove Spa), Phuket, and Banyan Tree Spa Samui, Surat Thani.
Kinnari Award (5 winners): Cheeva Spa, Chiang Mai; Lanna Come Spa, Chiang Mai; Cool Spa, Phuket; Divana Virtue Spa, Bangkok; Wareerak Hot Spring Retreat, Krabi.
Kinnari Gold Award: Kamalaya Spa, Surat Thani
The Hall of Fame is for winners who have already received three Kinnari Gold Awards in any category. The Kinnari Gold Award is for winners who receive a 85-100% rating of the total rating set for each category, and the Kinnari Award is for winners who receive a 75-84.99% rating.
Winners benefit by receiving a 50% discount when attending the TAT’s travel shows in Thailand and overseas, including the Thailand Travel Mart Plus, World Travel Market and International Tourism Borse.
They also get additional publicity via TAT’s marketing tools on the Thailand Tourism Awards; such as, TAT’s prominent social media channels; namely, Amazing Thailand and Thailand Fan Club, as well as other marketing and media platforms.
A Bangkok-based social enterprise has made its debut in Phuket as it opened a new zero-waste shop, cafe and vocational training centre in Cherng Talay.
The shop is run by Steps With Theera and provides a range of plastic substitutes including bamboo straw sets, bamboo toothbrushes and SuperBee wax wraps, alongside a refill station with beauty products from HUG and cleaning products from Conscious Living and Pungungreen.
Steps with Theera runs vocational training centres for young people and adults with learning differences. Alongside the training centres, it runs businesses for trainees to get hands-on work experience.
“We’re very excited to announce that Steps with Theera is expanding! We’ve now made our way down to Phuket. I’m Stacey, and I have been lucky enough to join the team and head up the Phuket branch. I am very excited to be a part of this great new adventure.”
Max Simpson, one of the Steps founders, the shop will give trainees the chance to learn some key skills, stock taking and running workshops.
“Our mission is about providing opportunities for people with learning differences to demonstrate their capabilities, and how they can add value to all types of workplace. Zero-waste seemed the natural choice for us, since we take our environmental responsibilities very seriously and have pledged to go plastic-free in all our cafes by the end of October 2019.“
The shop opened to the public back on September 9. The vocational centre is already running and taking on trainees, with the cafe due to open later this year.
“Our zero waste shop will be open from early September so please do come by. We are collecting secondhand furniture and workman’s tools that need a second chance at life so that we can complete the set-up of the zero waste shop – donations are welcome!”
SOURCE: stepswiththeera.com | The Nation
Courtesy: Published at The Thaiger on September 21, 2019
PHUKET: Angsana Laguna Phuket has been named winner of the Best Sustainable Hotel category at the M&C Asia Stella Awards 2019 in Singapore. The award recognises best practices in sustainability, respect for the environment, and social positioning.
The M&C Asia Stella Awards aim to honour the very best in the MICE industry.
“It’s a proud moment for Angsana Laguna Phuket to be recognized as the Best Sustainable Hotel. The true reflection of our commitment and dedication towards the environment,” said Michal Zitek, Area General Manager of Angsana Laguna Phuket.
“Being awarded is a great opportunity for us to showcase our sustainable resources and behaviors that truly exemplifies our team’s spirit.
“I would like to extend my appreciation and gratitude towards all associates and partners who have continued working hard to make Angsana Laguna Phuket as the best sustainable hotel,” he added.
A release from the resort announcing the news explained, “As stewards of responsible tourism, we have conceptualized our values in our ‘Brand for Good’ framework to go beyond the precautionary approach and inspire exceptional experiences among our guests to “embrace the environment and empower people” at each of our locations.”
“We are very committed to providing the most environment-friendly and sustainable establishment for our guests, and we are very passionate about training and educating our associates to maintain our sustainable practices throughout the hotel. It is our goal to ensure that our guests are satisfied and their needs meet through our environmental practices and the values we strive to achieve,” Mr Zitek noted.
Another Phuket-based company, Destination Asia, also won an award, for Best Destination Management Company (Asia).
To see the full list of award winners, click here.
A report published yesterday lists the most influential brands for Thailand’s millennials, who are also known as Generation Y.
The report, carried out by Singapore think-tank Influential Brands and Bangkok-based brand agency Neo Target, lists Lazada, Grab Taxi, The Mall, Central, Cafe Amazon, Auntie Anne’s, Krispy Kreme, Mister Donut, Watson, Taokaenoi, Jobthai.com, Acer Computer, S&P and Makro among the top brands.
It was released to coincide with the build up to the 2019 Asia CEO Summit and Award Ceremony, which sees hundreds of business professionals, from both Thailand and overseas, come together to celebrate the best in business excellence.
Millennials are now recognised as the generation that will have the most fundamental impact on the world over the next 20 years, as they tend to have higher incomes compared to other generations.
Asia, in particular, has more than one billion millennials, or approximately 86% of the world’s total “Gen Y” population.
Although the 2018 ceremony took place simultaneously in Singapore and Thailand, this year’s event will be held exclusively in Thailand in honour of the country being the chair of ASEAN 2019.
Over 150 executives from other ASEAN nations are expected to attend the ceremony at the Chatrium Hotel in Bangkok on November 19.
Courtesy: Published at The Thaiger on September 11, 2019 by Thai Visa
PHUKET: Minor Hotels has appointed James Hewitson as the new Cluster General Manager of the iconic Anantara Mai Khao Phuket Villas and Anantara Vacation Club Phuket with immediate effect.
Hewitson’s journey with Minor began in 2010, rising through the ranks in leadership roles and playing a pivotal part in the success of every property he has held a position in, said a release announcing his appointment today (Aug 16).
Born and raised in the UK, Mr Hewitson has travelled widely over the course of his career, successfully climbing in management with Minor’s destinations and luxury hotel products; starting in Koh Samui Thailand and then onto one of the company’s flagship properties in Dubai with the Anantara Dubai The Palm in the UAE, the release noted.
“As a result of his successful tenures and James’s hunger for exciting new challenges, Minor Hotels earmarked him for a General Manager Task Force position at Anantara Kihavah Maldives Villas, one of Anantara’s most luxurious properties.
“Further to this was one of Hewitson’s significant career accomplishments to date in Oman, overseeing the pre-opening of Al Baleed Resort Salalah by Anantara,” explained the release.
“Following a very successful four years in Oman positioning the property as the newest and latest luxury resort in Oman it was time for James to take on his next challenge and a move back to where his Minor career began in Thailand,” it added.
“I am delighted to return back to Thailand after covering quite a few miles over the years which has enriched the experience I now have and bring to Anantara Mai Khao. Taking over the responsibility of one of the flagship and most iconic properties and new development projects within our every growing portfolio, is not something to be taken lightly but I relish the opportunity,” Mr Hewitson said.
“I look forward to working closely with the team and our partners to drive continued growth and success in Phuket,” he added.
Thai businesses are shunning newspapers and magazines for advertising, but still support cinema advertising and ‘transit’ media.
Newspaper advertising spend dropped nearly 28%. Magazine spending wasn’t far behind dropping nearly 25%, year on year.
Thailand’s advertising spend dropped 0.42% year on year in July to about 9.143 billion baht, according to Nielsen media report. The report says that only cinema, in-store, and transit media showed growth.
Cinema advertising posted the highest growth in advertising spending in July at 55.9% to 979 million baht, up from 628 million baht earned in July last year. Meanwhile, ad spending on in-store media jumped 8.8 % to 99 million baht, up from 91 million baht. Ad spending on transit media (like BTS and MRT stations and trains) also increased slightly by 1.20% to 504 million baht in July this year, up from 498 million baht in 2018.
Newspapers still suffered the biggest slump in ad spending, down 27.7% to 400 million baht from 553 million a year ago. Ad spending on magazines also fell significantly by 24.8% from 101 million baht to 76 million baht.
Ad spending on terrestrial and digital TVs dropped 3.33% in July this year, Cable and satellite TVs also saw a 3.5% drop, radio advertising only dropped 1.44% while outdoor media followed the same trend, dipping a minor 0.34%.
Advertising spending in the first seven months of 2019 continued to fall, going down to 59.861 billion baht from 60.920 billion baht.
Courtesy: Published at The Thaiger on August 13, 2019 by The Nation
PHUKET: The Naka Island, a Luxury Collection Resort & Spa, Phuket has received five prestigious awards at the 2019 World Luxury Spa and Restaurants Awards.
The Spa Naka, the already-award-winning 770sqm spa offering a variety of amenities dedicated to the well-being of all guests was bestowed “Country Winner” for Best Luxury Destination Spa category and Country Winner for Best Luxury Island Resort Spa category.
The resort’s signature My Grill Restaurant, offering great selection of steaks and local fresh seafood dishes with stunning beachside dining experience was awarded Continent Winner for Magnificent Scenic Views category, Country Winner for Luxury Grill category, and Country Winner for Most Romantic Atmosphere category.
Held at The State Hermitage Museum Official Hotel in St Petersburg, Russia, in July, the gala awards event was attended by more than 200 guests from around the world, representing more than 90 countries and 450 spas.
World Luxury Spa and Restaurant Awards recognise establishments for world-class service excellence. Winners are selected based on a rigorous global voting process and the awards are presented on a country, regional, continental and global basis, recognition in the lists is considered the highest pinnacle of achievement for both spa and restaurant facility.
“These prestigious awards bear evidence to The Naka Island, a Luxury Collection Resort & Spa, Phuket’s positioning as a distinctively luxurious resort that will excel in not only Thailand but Asia’s highly competitive hospitality market,” said Erich Friedl, General Manager of The Naka Island.
“Aiming to set new benchmarks in resort stays in Thailand, all our associates’ commitment and dedication towards quality and service excellence to ensure guest’s experience are set as top priority,” he added.